Interview / Panda Gunda
Pandagunda is Ashraf Khoffash
Visual artist based in Sweden / Gothenburg
One word to describe yourself and work?
How did you begin your career?
While I was studying BA Interior Design. I’ve always been fascinated by the relationship between simple elements and basic shapes when they are formed in a clean and simple space. But as far as I remember I’ve always wanted to make art, it’s an urge that has always been inside me and I’m always looking for a way to express it.
When did the art/visual emerge?
I started being serious about art since I graduated from university in 2007.
But I started working with digital mediums 3 years ago. One day I found myself interested in the glitch art and computer art movement such as generative art and the using of computer coding and softwares like processing , the randomness and the unlimited options that a computer can create attracted me a lot. So I started reading more about it and learning more and sharing what I created in the social media and the feedback from people was really helping and encouraging me to continue what I was doing.
Where did you grow up and where are you based now?
I’m born and I grew up in Palestine. I moved to France, Paris in 2008. Now I’m based in Sweden.
Where does your visual eye and taste come from?
I don’t know. I think it’s a mix of what I feel about things and how I express them. I’m sure other factors are also effecting my work in my subconsciousness, but it’s also a matter of process and practice that come along together to shape a taste or a style that i feel comfortable with. And other things and factors that I’m just born with.
What inspires your work?
Human faces , philosophy and sound inspire me a lot. I like echo sounds, radio frequencies sounds, hospital machines sounds (but I hate hospitals). Also black and white movies and minimalist art are great inspiring sources.
Tell us more about the work you create?
I usually don’t think about what i’m going to create, but i always have a feeling or an idea that I want to express. Most of my art work processes start with building the artwork together in the simplest and most expressive way I can reach and match what i have in my head and I usually like to add a human element to my art work.
What is your process like, do you play music, drink…what pulls the inspiration?
I like to work in a clean wide space with good light. Good music and a good cup of coffee. If the mood and the atmosphere is good then inspiration will come by itself.
What artists inspire you?
Thom Yorke and David Lynch.
What attracts you?
A white space with a black square in it.
How does culture and society influence your work?
I actually try to NOT let them not influence my work. I enjoy the close circle of friends and family and nature. But not more far than this. If you open the news these days horrible things happening in the world. There is a lot of stress and fear and negativity that i’m trying to avoid.
Do you have any other hobbies/interests?
Yes. Experimental music!
What are you currently working on professionally and personally?
I’m currently working on creating an album cover for a band. And personally I’m creating new series of works just in case i find myself having a solo exhibition one day.
What is the last book you’ve read?
Crime and Punishment by Fyodor Dostoevsky.
Eraserhead is my all time favourite movie.
Favorite bands? Music do you like?
Radiohead, I like strange experimental music and sounds. Maybe something like electronic/bass music.
What else do you want to experience in life?
I would like to visit new places and experience new cultures, especially Tokyo and New York. I think being in new places and meeting new people is an experience by itself.
What’s your philosophy on life?
You want it? Go get it.
Last thing that made you smile?
The sun shining in my face today.